Masabi is a mobile ticketing platform providing various apps and physical hardware products across busses, trains and boats. The message always stays the same, Masabi move people from A to B. This branding project aimed to provide a refreshed and modern take on this concept that established themselves among major players in the industry. Not only a trusted brand that had been around for a long time but one that was willing to move quickly and into the future with the technology they develop.

The infinite A to B loop became a symbol for the end to end, complete ecosystem suite of products that the company offer.