BUGS is a project that aims to engage a younger audience and encourage learning and outdoor activity. The branding needed to be bold and embrace the wonderful immaturity and curiousness that comes with the target audience with out that becoming detrimental to theĀ strength and authenticity of it as a learning platform.
The branding was built upon and explored across a range of physical products such as hats and bespoke badge designs. This was important for the BUGS project as such a huge part of the concept was the tangibleness of the subject matter and the engagement with the physical world.